Subliminal

At Amazon Books

Winner of the 2013 PEN/E.O. Wilson Literary Science Writing Award

New York Times Bestseller

This delightfully accessible yet intellectually rigorous book transcends traditional boundaries between neuroscience, psychology and philosophy, to tackle the riddle of the unconscious mind. Freud bashing is a popular intellectual pastime these days but Mlodinow shows that by emphasizing the unconscious he was on the right track: we are completely unaware of the vast majority of events going on inside our brains.

Subliminal: How Your Unconscious Mind Rules Your BehaviorSubliminal presents compelling evidence gleaned from a variety of sources to show that much of our behavior is governed not so much by our conscious mind – which is prone to claim credit – but by a cauldron of motives, drives and unconscious propensities of which we are largely oblivious.

Your preference in politicians, the amount you tip your waiter—all your judgments and perceptions—are influenced by unconscious processes. More generally, the way we experience the world–our perception, behavior, memory, and social judgment—is largely driven by the mind’s subliminal processes and not by the conscious ones, as we have long believed. But though those unconscious processes are outside our awareness, over the past two decades researchers have developed remarkable new tools for probing those mental processes. The result is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.

In Subliminal, Leonard Mlodinow uses his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the unconscious. In the process he probes the many ways it influences how we perceive our relationships with family, friends, and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events–along the way, changing our view of ourselves and the world around us.

Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.