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Authors@Google: Subliminal

Subliminal: How Your Unconscious Mind Rules Your Behavior

Every aspect of our mental lives plays out in two versions: one conscious, which we are constantly aware of, and the other unconscious, which remains hidden from us. Over the past two decades researchers have developed remarkable new tools for probing the unconscious, or subliminal, workings of the mind. This explosion of research has led to a sea change in our understanding of how the mind affects the way we live. As a result, scientists are becoming increasingly convinced that how we experience the world–our perception, behavior, memory, and social judgment–is largely driven by the mind’s subliminal processes and not by the conscious ones, as we have long believed.

Posted by Leonard Mlodinow in Leonard Mlodinow Interviews, 1 comment

Authors@Google: The Drunkard’s Walk

“The Drunkard’s Walk: How Randomness Rules Our Lives”

The Drunkard's Walk by Leonard Mlodinow

Professor Leonard Mlodinow visits Google’s Mountain View, CA headquarters to discuss his book, “The Drunkard’s Walk: How Randomness Rules Our Lives”. This event took place on May 22, 2008, as part of the Authors@Google series.


 

 

Posted by Leonard Mlodinow in Leonard Mlodinow Interviews, 2 comments

Subliminal: How Your Unconscious Mind Rules Your Behavior

Leonard Mlodinow Interview

Book – Subliminal: How Your Unconscious Mind Rules Your Behavior

 

Reuters. Theoretical physicist turned screenwriter and author Leonard Mlodinow speaks to Reuters TV about his new book Subliminal which looks at how the unconscious mind shapes people’s judgements and perceptions.

Leonard Mlodinow in London

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