Authors@Google: Subliminal

Subliminal: How Your Unconscious Mind Rules Your Behavior

Every aspect of our mental lives plays out in two versions: one conscious, which we are constantly aware of, and the other unconscious, which remains hidden from us. Over the past two decades researchers have developed remarkable new tools for probing the unconscious, or subliminal, workings of the mind. This explosion of research has led to a sea change in our understanding of how the mind affects the way we live. As a result, scientists are becoming increasingly convinced that how we experience the world–our perception, behavior, memory, and social judgment–is largely driven by the mind’s subliminal processes and not by the conscious ones, as we have long believed.

1 comment

victor ferreira

DEar Mr. Mlodinov:

I am up 17:16 of the video/conference and stopped to post a comment. I just saw in Portugal SIC TV, a national channel, a feature on international politics, which to end one of the commentators (of 2) suggests books, CDs…One was a brazilian translation of your work, called Subliminar.

But are things so blantantly visible and that everybody ignores, and this may be a theme for a book to: I saw weeks ago the president of Iran at the UN asking international arms of mass destruction in Israel, but no one seem to have noticed. The Press in that day, yes. And then everything went on the turmoil of life.

And now we are reaching the point of a nuclear Ukrania, with a Tchernobyl laying on the back, moving towards the border with Russia cannons. Some Press notices, but not the Western one, nor the eastern. And the country has 15 nuclear power plants going and 2 in the forge. I wonder:

Who is the young and pretty blooming girl with boobies bursting in the bathing suit that is making everybody not see the Golem, or King-Kong in the sphere of Politickings?

And there is a best-seller waiting out here in the wings: “Overliminal” or “The lurker in the threshold”, taking a bit of a preposition and putting another one on Lovecraft’s tale.